Emil Björnius
How to use data to calculate lead scores
Working with inbound marketing is not just about generating new leads for your sales ...
5 Content marketing trends to watch for in 2025
It’s easy to feel overwhelmed by everything happening in the content marketing ...
Everything you need to know to prepare your website for the new EU law
The Accessibility Directive will come into force on June 28, 2025. This new law aims to ...
“There are so many opportunities that businesses are missing out on simply because they don't embrace the new social media climate”
Should all businesses be visible on TikTok? What should be considered when developing a ...
Has it become more expensive to advertise on Meta thanks to algorithm bugs?
Advertisers on Meta have recently reported that advertising has become increasingly ...
The most successful CMOs in 2024 will be those who productively apply AI
Martin Ericson, CMO at Oxceed, on why he doesn't believe in working with agencies that ...
Forget multitasking – here's how to be more productive in 2024
With just over ten years of experience in marketing and with the role of in-house manager ...
It takes both persistence and courage to invest in activities throughout the full funnel
Rebecca Crusoe, CMO at FirstVet, talks about pets and how they have become even more ...
You should always beware of overly confident CMOs
Raised in a "hardcore sales culture", Petra Blixt currently leads the marketing ...
Being a Digital Designer: "Designers must get better at arguing and presenting a clearer solution to the client's problem"
With a penchant for visual communication, photography and design, Joakim Carlström works ...
The time when you could save the year with a campaign feels a bit dated
With a background from the agency world, Tomas Bäcklund has been leading Elite Hotels of ...
Headless CMS vs. traditional CMS – what is the best option?
A headless CMS (Content Management System) is a modern type of content management system ...
The best lessons are found in the biggest mistakes
Kaveh Sabeghi is a shining example of how you can go far without studying further after ...
Meta introduces a paid version – what are the implications for advertisers?
Meta offers ad-free subscriptions – how does it affect you as an advertiser? Last week, ...
The CMO who claims to have all the answers is lying
As more and more sophisticated technology takes place in marketing, future CMOs need to ...
Being a MarTech specialist: Choose a MarTech stack to understand and evaluate customer behaviors and preferences
What are the top MarTech trends right now? What should a MarTech stack consist of, and ...
Think that every interaction with the company should be an experience in itself
In this week's CMO Insights, we talk to Kristoffer Paldeak, CMO at the proptech company ...
Being a Growth Lead: How do you best build insights before launching a campaign?
How should marketing departments think to get maximum impact from the marketing budget, ...
The only way to navigate the complex CMO role is to develop your leadership and build strong teams with trust
Aimfor interviews Sofia Brandberg, CMO at Casall, about the importance of learning to ...
Too often, organizations focus on the change itself, rather than creating value
Aimfor interviews Nils Persson, CMO at Visit Sweden. Among other things, Nils shares what ...
The demands on creativity have been raised because there is a stress around the fact that as a brand you have to provide stimuli in an uninterrupted sequence
Aimfor interviews Jesper Albansson, CMO at Ocean Outdoor Nordics, about how innovation ...
Being a web strategist: How do you know when to scrap your old website and order a new one?
How do you know that your website is up to par, and how do you know when it's time to ...
The positive thing that came from the pandemic is that digitization of restaurateurs and restaurants took off differently
Jenny Westerberg has worked in the IT industry more or less her entire career - today, ...
I hope and believe that we will see less greenwashing and other hit-and-run missions and more real stuff
With over 25 years of experience in sales and marketing, 20 of which as a leader, ...
A good CMO is a great storyteller who helps to simplify and educate - and also cares about making it really nice
When he was young, he wanted to be a cartoonist – the fact is that there was nothing else ...