The future of Google Analytics compatibility with GDPR regulations is uncertain.
This raises the question, which alternative tools can replace or compliment Google Analytics, which has been the cornerstone of web analytics for many years?
We have conducted an audit of 6 competing tools, reviewing 30 points of consideration across reporting and analytics capability, attribution modeling, implementation, integrations and support.
The results of the audit have been compiled into this guide, designed to provide a clear overview of the strengths and weaknesses of each tool.
The guide answers the following questions:
- Which tool has the strongest analytics and reporting capabilities?
- Which tool is the easiest to setup and use?
- Which tool offers the ability to customize implementation and reporting?
- Which tool has the best integrations with other advertising and reporting platforms?
As well as providing an overview of each tool and a comparison of which tool we believe to be the best alternative for GA4.
