Originally I was born in Oslo, Norway, but I moved to Sweden when I was 14 years old. As a self-proclaimed nerd, I spend most of my spare time on technology - whether it’s playing games online with my siblings and friends, watching movies with Sofia, my girlfriend, tweaking my home automation system or reading fantasy/science fiction-themed ebooks (cause I mean paper books, what’s that?).
As a youngster, it didn’t take too much education and work experience for me to realize that I, once again as a nerd, wanted to work within the digital space. However, my mom claims that the first thing I wanted to become was a “wolf scientist”. As in a scientist that researches wolf behavior, not a wolf-person-maniac. Spoiler alert: I did not become it.
My most previous role was at SaveLend as “Senior Growth Officer”, which is a fancy way of saying “find all sorts of stuff that can be improved and fix it or help others fix it themselves”.
At Aimfor, I will work as Growth Lead and Business Developer, meaning I will help Aimfors various customers (as well as Aimfor itself) improve their marketing, product-market fit, processes, and more.
I have a Computer Science Master's degree from the Royal Technical Institute Stockholm (fun fact: I built my first computer when I was around 12 which is cool I guess). Then I switched courses to communication and design, which led me to work with communication at Samsung Sweden. During my ~ 3 years at Samsung, I helped set up and grow their Social Media communities, and coordinated marketing campaigns with different internal departments (white goods, phones, computers, etc). I also grew immensely as a person.
I wanted to keep broadening my digital advertisement skills, so I joined the Swedish programmatic adtech company Delta Projects where I focused on learning the ins and outs of display advertisement. After close to 4 years, one of my customers at that time, SaveLend, asked me to start work for them as a Marketing Manager and Product Owner. This was a very interesting challenge, not only because SaveLend had a huge potential to improve its marketing and product-market-fit, but because of its start-up nature, the number of projects I could affect was considerable. Over the years I had several different positions at SaveLend, but all of them focused on various aspects of growth (whether it was new marketing campaigns, helping improve the sales processes, or product development).
